How We Got Started: Let me begin with "we have been in business since July 2016". After studying the market for 6 months, my wife and I entered the fitness sales business. We got started with $50 ( Fifty Dollars). We bought a 26'' bicycle for $50 from a thrift store and resold it on Craigslist for $100. We took the same $100 and bought a barely used "Liftefitness T5 Treadmill" and resold it on Craigslist for $300. The treadmill was worth over $3500 new; buying a barely used one for $300 was just another giveaway, like how we got it from the thrift store for little or nothing ($100).
We then registered our business with the State of Minnesota and obtain an EIN from the IRS. Simple. You don't need a million dollars to start a million-dollar business. Today, we buy a whole gym (shut-down gym) and resell the equipment online, and in our traditional store in Bloomington, Minnesota. We also order fitness equipment, including dumbbells, from China. We now have our own brand "PRINCE". Watch out for it here.